Just like Jack Daniel’s Old No.7, its lesser known brother, Gentleman Jack is charcoal mellowed before the barrel, but also receives an extra ‘blessing’ when charcoal mellowed again after reaching maturity, to create a silky-smooth finish.

Southern Comfort’s ‘Whatever’s Comfortable’ campaign featuring the memorable ‘Beach Guy’ was off to a great start during the summer months. However, as winter drew in, ‘Whatever’s Comfortable’ was starting to become a little uncomfortable. Particularly around Christmas time.

el Jimador’s name comes from the master harvesters of the blue agave plant and their skill and dedication embodies the spirit and pride off the brand. But despite being the no.1 100% blue Agave tequila in Mexico, el Jimador was yet to make an impact in the UK.