No.3 Gin: 
Introducing the world
to the Art of Perfection 

The Challenge

Drive awareness and cut through with a new audience. Previous social activity lacked a clear strategy and was aimed at an older, male consumer, not the mixed gender millennial audience that they now wanted to target.

Our Approach

We called on the Duke to inspire gin drinkers! Yes, along with a brand led education campaign focussing on supreme quality, we recruited the reknowned Allesandro Palazzi of Dukes Hotel, London.

Our Solution

With content featuring the precise, care and attention that goes into making and enjoying the world’s best gin, we drove awareness and education with two streams of content: 

  1. Education: brand-led content providing education on No.3’s uniqueness and undisputed quality
     
  2. Inspiration: Showcasing No.3’s versatility with the original Martini creator,
    Alessandro Palazzi of Dukes of London

Retargeted those who had shown interest with content designed to drive sales and implemented a rigorous optimisation technique to test content types, interest-based and lookalike audiences to identify those most likely to respond to our content.  

Results

Awareness

New audience

2.7M

IMPRESSIONS

+15%

INSTAGRAM GROWTH
WITH MILLENIAL TARGET

Sales

5,000

CLICKS TO PURCHASE OVER THE CHRISTMAS TRADING PERIOD

24%

DECREASE IN CPM

6.13%

AVERAGE ORGANIC
ENGAGEMENT,
UP FROM 4.92%

50%

INCREASE IN SALES YOY SINCE NEW BOTTLE LAUNCH

See what the world’s best gin looks like under the microscope. A beautiful metaphor for the passion and precision we put into making a refreshingly balanced gin. Discover gin, just as it should be. 

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@no3gin

They call him the martini master: head bartender at DUKES, Alessandro Palazzi. Experience his famous Vesper Martini this weekend and see our brand new bottle. @dukeslondon @alessandro_palazzi

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@no3gin

Produced by Berry Bros. & Rudd, the recipients of two Royal Warrants, No.3 is clean, crisp, refreshing and elegantly made. Try it for yourself and experience perfection.

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@no3gin

For special moments shared between loved ones this Christmas. Explore every corner of your palate with perfect food pairings for a Cloud 3 made with No.3 Gin. 

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@no3gin

No.3 Gin. The most refreshing balance of 3 key flavours; Juniper, Citrus and Spice. Gin, just as it should be, and perfect for a St James’s Spritz. 

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@no3gin

You can still sip on a bartender-quality drink from the comfort of your home. Garnish your No.3 & Tonic with rosemary and grapefruit to accentuate the beautiful notes of our gin. Available at Waitrose.

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@no3gin

New Business
Recruitment
Terms & Conditions

Communicator is part of the Captivate Group, an independent group of agencies joined together by connected thinking and big ideas (and the 7th floor of the Tea Building). Working together as well as independently to solve problems for our clients.

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