Our purpose became clear. How can we help our audience get little upgrades in their day-to-day? So, we offered them not just a reason to drink Chambord, but an attitude.

‘Zhuzh It Up’ was born. Chambord’s mantra for life’s little upgrades. We created a series of videos and short-form content for Facebook & Instagram that showed how our audience can embrace the upgrade in a fun and quirky moments and enjoy a little Chambord along the way.

Chambord:
Turning ATL creative into thumb-stopping social

Convert strong Chambord brand awareness into contextual relevance and sales. Chambord’s ATL campaign had driven high levels of awareness, but the social was just a repetition of the TV spots and was doing little to educate consumers on what they needed to know – when and how to drink.

Forget the normal approach of ‘here’s a new way to drink our brand’.

To find out what made our audience tick, we looked beyond the data and got into the soul of our drinkers `(by partying with lots of them!), and found what they really wanted.  

 

They are ‘normal’ girls who didn’t want to change the world, simply they wanted a bit of an upgrade in their life once in a while.

The Challenge

Our Approach

Our Solution

Un, find your fizz. Deux, add the black raspberry treat. Viola! The Chambord Royale has arrived.

  • Instagram

@chambordchannel_uk

If the wine sparkles, you can call on Lady Chambord to Zhuzh It Up. Regarde the Chambord Royale!

  • Instagram

@chambordchannel_uk

How does one Zhuzh It Up? Find your fizz, add lady Chambord and sneak the raspberry to finish. Voila!

  • Instagram

@chambordchannel_uk

Chambord, meet the Spritz. It’s a summer match made in heaven! #ChambordSpritz

  • Instagram

@chambordchannel_uk

The holiday season may be over, but the tipple of the summer can still be sipped! Clink-Clink with the Chambord Royale, ma cherie.

  • Instagram

@chambordchannel_uk

When the weekend is close there is only one thing to do mon petite chou, Zhuzh it up with the Chambord Royale.

  • Instagram

@chambordchannel_uk

Results

Engagement

5.2%

VS 2% INDUSTRY AVERAGE

ENGAGEMENT RATE

5,289

COMMENTS

900

ORGANIC MENTIONS
OF #ZHUZHITUP

Awareness

6M

IMPRESSIONS

Sales

16%

INCREASE YOY

New Business
Recruitment
Terms & Conditions

Communicator is part of the Captivate Group, an independent group of agencies joined together by connected thinking and big ideas (and the 7th floor of the Tea Building). Working together as well as independently to solve problems for our clients.

  • Instagram
  • Twitter
  • LinkedIn