Our purpose became clear. How can we help our audience get little upgrades in their day-to-day? So, we offered them not just a reason to drink Chambord, but an attitude.
‘Zhuzh It Up’ was born. Chambord’s mantra for life’s little upgrades. We created a series of videos and short-form content for Facebook & Instagram that showed how our audience can embrace the upgrade in a fun and quirky moments and enjoy a little Chambord along the way.
Turning ATL creative into thumb-stopping social
Convert strong Chambord brand awareness into contextual relevance and sales. Chambord’s ATL campaign had driven high levels of awareness, but the social was just a repetition of the TV spots and was doing little to educate consumers on what they needed to know – when and how to drink.
Forget the normal approach of ‘here’s a new way to drink our brand’.
To find out what made our audience tick, we looked beyond the data and got into the soul of our drinkers `(by partying with lots of them!), and found what they really wanted.
They are ‘normal’ girls who didn’t want to change the world, simply they wanted a bit of an upgrade in their life once in a while.
VS 2% INDUSTRY AVERAGE