Savsé Smoothies: Squeezing out the unnecessary content.
Adding value to a brand’s social content to differentiate in a cluttered category. Smoothie brands were all saying the same things; shouting similar product benefits and using similar imagery – and Savsé was no different.
They came to us with a social feed that didn’t communicate the USPs and offered very little value to connect with its audience, tasking us to drive awareness and engagement via social.
We knew Savsé had the product credentials to stand out from its competitors, but we needed to communicate that to them in a way that stood out and positioned Savsé as premium to the competition. But understanding why Savsé is good for them wasn’t going to be enough to shift sales. Savsé needed to have stronger relevance within its audience's lives. We had to position Savsé as the product they needed to make their life easier, without sacrificing quality.
Phase 1: Awareness Driving
Focused on product USP’s with multiple pieces of content to target different audiences on Facebook & Instagram to determine which resonated best.
Phase 2: Refining Content to Drive Engagement
Using our learnings from phase 1 to re-target audience segments with emotionally led content bringing ‘Never Compromise’ into the lifestyle space. Using a collection of educational content that tapped into the values and behaviours of our audience.
INCREASE VS. PREVIOUS CAMPAIGN CONTENT