No.3 Gin - Introducing the world to the

Art of Perfection 

The background

No.3 Gin was undergoing a brand relaunch including a stunning new bottle and wanted a social strategy that would both increase engagement with their current audience and attract new consumers to the brand. 

How we listened

Our core audience of discerning 25-45-year olds are highly engaged with the category, valuing dedication to quality and passion for the perfect gin taste. They prioritise trusted credibility over new fads / short terms trends and have a genuine thirst for knowledge and experience.

Using the launch of No.3’s beautiful new bottle as an opportunity to positively develop the way that the brand engages consumers; we showcased No.3’s creativity, imagination and relentless dedication to gin perfection.

How we talked

We created content that showed the precise care and attention that goes into making and enjoying the world’s best gin, leveraging No.3’s Instagram channel to tease the new Art of Perfection campaign and new bottle. Our eye-catching bottle tease video became the brand’s most-viewed feed organic video. 

Our paid social content was targeted at driving awareness amongst quality-loving gin fans using a Facebook and Instagram dual buying strategy to supporting the audience at every stage of their pursuit of perfection. We did this through utilising two streams of content: 
 

Education: brand-led content providing education on No.3’s uniqueness and undisputed quality.

Inspiration: brand led content that showcases No.3’s versatility with the original Martini creator, Alessandro Palazzi; world famous bar manager at Dukes of London adding his credibility. 

We supplemented this with bespoke No.3 GIFs for Instagram Stories and implemented a rigorous optimisation technique to test content types, interest-based and lookalike audiences to identify those most likely to respond to our content. 

Following the awareness driving phase, we re-targeted those who had shown interest in No.3 with content designed to drive sales.

 

Follow No.3 Gin on Instagram for more.

2.7M+

impressions in just 4 weeks

£1.99

CPM compared to UK benchmark of £2.60

5,000

clicks to purchase

6.13%

average organic engagement, up from 4.92%

See what the world’s best gin looks like under the microscope. A beautiful metaphor for the passion and precision we put into making a refreshingly balanced gin. Discover gin, just as it should be. 

  • Instagram

@no3gin

They call him the martini master: head bartender at DUKES, Alessandro Palazzi. Experience his famous Vesper Martini this weekend and see our brand new bottle. @dukeslondon @alessandro_palazzi

  • Instagram

@no3gin

Produced by Berry Bros. & Rudd, the recipients of two Royal Warrants, No.3 is clean, crisp, refreshing and elegantly made. Try it for yourself and experience perfection.

  • Instagram

@no3gin

For special moments shared between loved ones this Christmas. Explore every corner of your palate with perfect food pairings for a Cloud 3 made with No.3 Gin. 

  • Instagram

@no3gin

No.3 Gin. The most refreshing balance of 3 key flavours; Juniper, Citrus and Spice. Gin, just as it should be, and perfect for a St James’s Spritz. 

  • Instagram

@no3gin

You can still sip on a bartender-quality drink from the comfort of your home. Garnish your No.3 & Tonic with rosemary and grapefruit to accentuate the beautiful notes of our gin. Available at Waitrose.

  • Instagram

@no3gin

New Business

+44 (0)20 7729 0000

  • Twitter
  • LinkedIn
  • Instagram
Phone us
Recruitment
Terms & Conditions
Find us

Communicator is part of the Captivate Group, an independent group of agencies joined together by connected thinking and big ideas (and the 7th floor of the Tea Building). Working together as well as independently to solve problems for our clients.