No.3 Gin - Introducing the world to the
Art of Perfection
No.3 Gin was undergoing a brand relaunch including a stunning new bottle and wanted a social strategy that would both increase engagement with their current audience and attract new consumers to the brand.
How we listened
Our core audience of discerning 25-45-year olds are highly engaged with the category, valuing dedication to quality and passion for the perfect gin taste. They prioritise trusted credibility over new fads / short terms trends and have a genuine thirst for knowledge and experience.
Using the launch of No.3’s beautiful new bottle as an opportunity to positively develop the way that the brand engages consumers; we showcased No.3’s creativity, imagination and relentless dedication to gin perfection.
How we talked
We created content that showed the precise care and attention that goes into making and enjoying the world’s best gin, leveraging No.3’s Instagram channel to tease the new Art of Perfection campaign and new bottle. Our eye-catching bottle tease video became the brand’s most-viewed feed organic video.
Our paid social content was targeted at driving awareness amongst quality-loving gin fans using a Facebook and Instagram dual buying strategy to supporting the audience at every stage of their pursuit of perfection. We did this through utilising two streams of content:
Education: brand-led content providing education on No.3’s uniqueness and undisputed quality.
Inspiration: brand led content that showcases No.3’s versatility with the original Martini creator, Alessandro Palazzi; world famous bar manager at Dukes of London adding his credibility.
We supplemented this with bespoke No.3 GIFs for Instagram Stories and implemented a rigorous optimisation technique to test content types, interest-based and lookalike audiences to identify those most likely to respond to our content.
Following the awareness driving phase, we re-targeted those who had shown interest in No.3 with content designed to drive sales.
Follow No.3 Gin on Instagram for more.