Introducing the world
to the Art of Perfection
Drive awareness and cut through with a new audience. Previous social activity lacked a clear strategy and was aimed at an older, male consumer, not the mixed gender millennial audience that they now wanted to target.
We called on the Duke to inspire gin drinkers! Yes, along with a brand led education campaign focussing on supreme quality, we recruited the reknowned Allesandro Palazzi of Dukes Hotel, London.
With content featuring the precise, care and attention that goes into making and enjoying the world’s best gin, we drove awareness and education with two streams of content:
Education: brand-led content providing education on No.3’s uniqueness and undisputed quality
Inspiration: Showcasing No.3’s versatility with the original Martini creator,
Alessandro Palazzi of Dukes of London
Retargeted those who had shown interest with content designed to drive sales and implemented a rigorous optimisation technique to test content types, interest-based and lookalike audiences to identify those most likely to respond to our content.
WITH MILLENIAL TARGET
CLICKS TO PURCHASE OVER THE CHRISTMAS TRADING PERIOD
DECREASE IN CPM
UP FROM 4.92%
INCREASE IN SALES YOY SINCE NEW BOTTLE LAUNCH