TIME FOR AN UPGRADE

Chambord: Zhuzh It Up

The Challenge

Take ATL creative which wasn’t resonating in social and create content that could spark engagement, and find a way to convert awareness into sales.

How we listened

We dived into their audience and started to understand their real-life experiences. We found they didn’t want to change the world; they’re normal girls who like to have a taste of the better things in life. Our purpose became clear. How can we help our audience get little upgrades in their day-to-day? So, we offered them not just a reason to taste Chambord, but an attitude.

How we talked

‘Zhuzh It Up’ became the mantra for upgrade. We created a series of videos and short-form content that showed how our audience can embrace the upgrade in fun and quirky moments. Each one tapping into a different audience mindset and key moment. Ranging from the everyday to something a little more abstract.

 

FACEBOOK

ENGAGEMENT RATE

5.2%

Increased by over 100%


BRAND AWARENESS

900

organic mentions of 'Zhuzh It Up' on social during campaign


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