SCRIPIN WEDDINGS
Driving awareness & acquisition of the picture wedding app TikTok, Meta & Pinterest
︎︎︎Social Strategy
︎︎︎Social content & production
︎︎︎Influencer
︎︎︎Paid Media
THE TASK
Following 2 years of cancelled weddings due to the pandemic, Scripin Weddings were ready to re-launch their app with a bang and had ambitious targets!
They asked us to capitalise on the ‘year of the wedding’ to increase awareness and develop an acquisition strategy to get people to sign up to the app, helping the brand to build its customer base.
Following 2 years of cancelled weddings due to the pandemic, Scripin Weddings were ready to re-launch their app with a bang and had ambitious targets!
They asked us to capitalise on the ‘year of the wedding’ to increase awareness and develop an acquisition strategy to get people to sign up to the app, helping the brand to build its customer base.
THE SOLUTION
To stand out in a saturated sector our campaign needed to easily explain the benefits of the Scripin Wedding app in a way that was straight-forward, effective but still full of personality.
We created an omni channel strategy that required a multi-platform execution across platforms we identified as key for our wedding planning audience: Pinterest, Instagram and TikTok (yup, this surprised us as well, but TikTok has over 1.1 billion views for #weddingideas). With an overarching objective to drive new customer acquisition at efficient cost we tested multiple creative variants and A/B audience testing on a global scale using a mix of customer relationships manager, lookalike audiences and interest-based targeting across the UK and the US.
The cherry on top of our wedding cake was our influencer activation. We worked with leading lifestyle influencer Chessie King and as well as two micro influencers, Ellie Hardy and Millie Logan to highlight how they used Scripin Weddings along their wedding journey, allowing our potential audience to discover more of the true benefits of using Scripin Weddings.
To stand out in a saturated sector our campaign needed to easily explain the benefits of the Scripin Wedding app in a way that was straight-forward, effective but still full of personality.
We created an omni channel strategy that required a multi-platform execution across platforms we identified as key for our wedding planning audience: Pinterest, Instagram and TikTok (yup, this surprised us as well, but TikTok has over 1.1 billion views for #weddingideas). With an overarching objective to drive new customer acquisition at efficient cost we tested multiple creative variants and A/B audience testing on a global scale using a mix of customer relationships manager, lookalike audiences and interest-based targeting across the UK and the US.
The cherry on top of our wedding cake was our influencer activation. We worked with leading lifestyle influencer Chessie King and as well as two micro influencers, Ellie Hardy and Millie Logan to highlight how they used Scripin Weddings along their wedding journey, allowing our potential audience to discover more of the true benefits of using Scripin Weddings.
THE RESULTS
This campaign is LIVE right now, so full results are pending…
Want to see for yourself? Check out one of our best performing ad here.
This campaign is LIVE right now, so full results are pending…
Want to see for yourself? Check out one of our best performing ad here.
“Scripin Weddings had a golden opportunity to exploit the post Covid pent-up wedding boom by increasing awareness and driving platform usage. We came to Communicator for their social expertise, audience insights and their commitment to really understanding our business.”
- Jack Rogers, Director
Looking to stand out on social in a saturated sector?
Get in touch!
︎︎︎hello@communicatorlondon.com
“Scripin Weddings had a golden opportunity to exploit the post Covid pent-up wedding boom by increasing awareness and driving platform usage. We came to Communicator for their social expertise, audience insights and their commitment to really understand our business.”
- Jack Rogers, Director
Looking to stand out on social in a saturated sector?
Get in touch.
︎︎︎hello@communicatorlondon.com
VISIT US
Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
︎
Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
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©2022 All rights reserved
Privacy Policy︎︎︎
DEI Commitment︎︎︎
Part of the Captivate Group
©2022 All rights reserved