NO.3 GIN

Drive awareness and cut through with a new audience

︎︎︎Social strategy
︎︎︎Social media management
︎︎︎Content production
︎︎︎Paid media

THE TASK

No.3 Gin wanted to reach a new, mixed gender millennial audience to drive awareness and cut through for the brand.
OUR APPROACH

Using our Person Behind the Platform approach, we developed a new audience persona for the brand as well as a channel and content strategy.  

Our strategy was based on two content streams
  1. Educating our audience on the quality and uniqueness of the world's best gin, No.3 Gin
  2. Tapping into what's happening in culture to create conversations around the best places to drink gin and No.3's signature martini

Through sophisticated audience targeting and real time optimisation we tested different content types, formats to reach the audiences in the right places and retargeted those who had shown interest in the brand to purchase.
THE RESULTS

Throughout the 6- week campaign period we delivered 2.7m impressions which resulted in 6% ER (vs. 4.92%) and a 15% follower growth in the millennial target group.



                                                                                   















                                                                                   
















































“Communicator really understand how to inspire the No.3 Gin audience, grow our followers and drive them to purchase - dramatically increasing sales of our new bottle across our store and online partners. Which is exactly the kind of results we love.”

- Roy Evans, Brand & Sales Director



Want to unlock a new audience? 🗝
Get in touch!


︎︎︎hello@communicatorlondon.com









“When the world turned upside down in 2020, the team at Communicator were right there to help position Chambord into a 'at home luxury', engaging influencers and inspiring our audience with thumb-stopping social content. We've seen growth through a difficult climate and Communicator have been pivotal to this success.”

- Emily Richardson, Head of Marketing





Want to unlock a new audience? 🗝
Get in touch!

︎︎︎hello@communicatorlondon.com

   


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