NO.3 GIN
Drive awareness in a cluttered market with a new audience
︎︎︎Social strategy ︎︎︎Always on & reactive content
︎︎︎Content production
︎︎︎Paid media
THE TASK
No.3 Gin wanted to reach a new, mixed gender millennial audience to drive awareness and cut through for the brand.
No.3 Gin wanted to reach a new, mixed gender millennial audience to drive awareness and cut through for the brand.
OUR SOLUTION
Using our Person Behind the Platform approach, we developed a new audience persona for the brand as well as a social channel and content strategy.
Our strategy was based on two content streams:
Through sophisticated audience targeting and real time optimisation we tested different content types and formats to reach the audiences when they are in the right mindset and retargeted those who had shown interest in the brand to purchase.
Using our Person Behind the Platform approach, we developed a new audience persona for the brand as well as a social channel and content strategy.
Our strategy was based on two content streams:
-
Educating
our audience on the quality and uniqueness of the world's best gin, No.3
Gin
-
Tapping
into what's happening in culture to create conversations around the best places
to drink No.3's signature martini
Through sophisticated audience targeting and real time optimisation we tested different content types and formats to reach the audiences when they are in the right mindset and retargeted those who had shown interest in the brand to purchase.
THE RESULTS
Throughout the 6-week campaign period we delivered 2.7m impressions which resulted in 6% ER (vs. 4.92%) and a 15% follower growth in the millennial target group.
Sales were up 50% year on year!
Throughout the 6-week campaign period we delivered 2.7m impressions which resulted in 6% ER (vs. 4.92%) and a 15% follower growth in the millennial target group.
Sales were up 50% year on year!
“Communicator really understand how to inspire the No.3 Gin audience, grow our followers and drive them to purchase - dramatically increasing sales of our new bottle across our store and online partners. Which is exactly the kind of results we love.”
- Roy Evans, Brand & Sales Director
“When the world turned upside down in 2020, the team at Communicator were right there to help position Chambord into a 'at home luxury', engaging influencers and inspiring our audience with thumb-stopping social content. We've seen growth through a difficult climate and Communicator have been pivotal to this success.”
- Emily Richardson, Head of Marketing
Want to unlock a new audience? 🗝
Get in touch!
︎︎︎hello@communicatorlondon.com
- Emily Richardson, Head of Marketing
Want to unlock a new audience? 🗝
Get in touch!
︎︎︎hello@communicatorlondon.com
VISIT US
Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
︎
Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
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Part of the Captivate Group
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©2022 All rights reserved
Privacy Policy︎︎︎
DEI Commitment︎︎︎
Part of the Captivate Group
©2022 All rights reserved