NAKED JUICE:
SIP BOLDLY
Empowering Gen Z to be bolder
︎︎︎Strategy
︎︎︎Creative
︎︎︎Influencer
︎︎︎Content Production
︎︎︎Paid Media
THE TASK
Research showed that Gen Z had a narrow perception of Naked, Juice, only seeing them as part a bog standard meal deal 😬️.
To add new value, we were asked to drive awareness and brand advocacy by creating a new smoothie drinking occasion for this younger audience.
Research showed that Gen Z had a narrow perception of Naked, Juice, only seeing them as part a bog standard meal deal 😬️.
To add new value, we were asked to drive awareness and brand advocacy by creating a new smoothie drinking occasion for this younger audience.
THE SOLUTION
Using our Person Behind The Platform approach we learned that our audience were feeling shy and anxious about life getting ‘back to normal’ after the pandemic. We used this insight as an opportunity to connect with Gen Z by inspiring them to get back out into the world and live boldly.
Our campaign positioned Naked Juice as the afternoon boost young people could use to feel energised, confident and ready to re-enter the world.
We partnered with 13 Gen Z lifestyle influencers to bring a new afternoon smoothie drinking occasion to life - #SipBoldly.
Each talent was hand picked to ensure that they shared Naked Juice’s brand values and resonated with our target audience. Then they were briefed to show ways in which Naked Juice empowered them to be bolder - from being playful with their daily outfits to straight up dancing in the street.
Using our Person Behind The Platform approach we learned that our audience were feeling shy and anxious about life getting ‘back to normal’ after the pandemic. We used this insight as an opportunity to connect with Gen Z by inspiring them to get back out into the world and live boldly.
Our campaign positioned Naked Juice as the afternoon boost young people could use to feel energised, confident and ready to re-enter the world.
We partnered with 13 Gen Z lifestyle influencers to bring a new afternoon smoothie drinking occasion to life - #SipBoldly.
Each talent was hand picked to ensure that they shared Naked Juice’s brand values and resonated with our target audience. Then they were briefed to show ways in which Naked Juice empowered them to be bolder - from being playful with their daily outfits to straight up dancing in the street.
THE RESULTS
We rolled the content out across Instagram stories, reels and TikTok, demonstrating that the 3pm Naked Juice boost is the ultimate gateway to little everyday acts of boldness.
The campaign clearly resonated with our Gen Z audience, surpassing our KPIs by over 40% and reaching almost 4 million of our target audience. Engagement rates hit over 9% and we received a ton of UGC content with Gen Z’s showing us how they live boldly.
We rolled the content out across Instagram stories, reels and TikTok, demonstrating that the 3pm Naked Juice boost is the ultimate gateway to little everyday acts of boldness.
The campaign clearly resonated with our Gen Z audience, surpassing our KPIs by over 40% and reaching almost 4 million of our target audience. Engagement rates hit over 9% and we received a ton of UGC content with Gen Z’s showing us how they live boldly.
“Naked
is all about empowering people to be that little bit bolder in their everyday
lives and Communicator genuinely embody this ethos. We love the way they’ve
used their deep audience and platform expertise to shake up brand perceptions
and identify a new smoothie drinking occasion for us. Their platform-native,
influencer campaigns continue to ensure our brand awareness and advocacy go
from strength to strength.”
- Charlotte Ashburner, Head of Marketing
- Charlotte Ashburner, Head of Marketing
Feeling bolder? Want us to make some juicy content for your brand? Shout us!
︎︎︎hello@communicatorlondon.com
︎︎︎hello@communicatorlondon.com
“Naked is all about empowering people to be that little bit bolder in their everyday lives and Communicator genuinely embody this ethos. We love the way they’ve used their deep audience and platform expertise to shake up brand perceptions and identify a new smoothie drinking occasion for us. Their platform-native, influencer campaigns continue to ensure our brand awareness and advocacy go from strength to strength.”
- Charlotte Ashburner, Head of Marketing
Feeling bolder? Want us to make some juicy content for you? Shout us!
︎︎︎hello@communicatorlondon.com
VISIT US
Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
︎
Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
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©2022 All rights reserved
Privacy Policy︎︎︎
DEI Commitment︎︎︎
Part of the Captivate Group
©2022 All rights reserved