NAKED JUICE:
#BEMORENAKED
Driving salience during Pride month
︎︎︎Campaign Concept & Content Creation
︎︎︎Influencer
︎︎︎Paid Social
︎︎︎Charity Partnership
THE TASK
Despite being the world’s first super smoothie. Naked was still new to most UK shoppers. To gain back lost ground, we set some ambitious goals and devised a plan.
The task was three-fold – First, build awareness of Naked Rainbow Machine for 18-45 year olds (with a focus on Gen Z’s) and reach 3M new consumers.
Second, double sales of Naked Rainbow Machine on the previous year.
...And third, drive home their partnership with Stonewall UK and raise even more money to support their Young Future programme.
Despite being the world’s first super smoothie. Naked was still new to most UK shoppers. To gain back lost ground, we set some ambitious goals and devised a plan.
The task was three-fold – First, build awareness of Naked Rainbow Machine for 18-45 year olds (with a focus on Gen Z’s) and reach 3M new consumers.
Second, double sales of Naked Rainbow Machine on the previous year.
...And third, drive home their partnership with Stonewall UK and raise even more money to support their Young Future programme.
THE SOLUTION
We identified Rainbow Machine as the smoothie that allows you to feel good, through its ingredients, and do good, by supporting Stonewall.
To land this message, we created a suite of high-energy and entertaining social sketches. These dramatized the boost the ingredients give you to be bolder every day, just like Stonewall gives the LGBTQ+ community the support they need to be themselves.
LGBTQ+ celebrity Ollie Locke was the perfect partner as he over-indexed with our target audience. Known for his infectious energy and humour, we knew he’d deliver the message with authenticity (and fun!).
To reach more of our audience we applied a targeted paid media strategy on TikTok and Instagram with the objective of increasing brand awareness.
We identified Rainbow Machine as the smoothie that allows you to feel good, through its ingredients, and do good, by supporting Stonewall.
To land this message, we created a suite of high-energy and entertaining social sketches. These dramatized the boost the ingredients give you to be bolder every day, just like Stonewall gives the LGBTQ+ community the support they need to be themselves.
LGBTQ+ celebrity Ollie Locke was the perfect partner as he over-indexed with our target audience. Known for his infectious energy and humour, we knew he’d deliver the message with authenticity (and fun!).
To reach more of our audience we applied a targeted paid media strategy on TikTok and Instagram with the objective of increasing brand awareness.
THE RESULTS
Outperformed all KPIs by at least 25%, most notably outperforming reach by 400% based on the results of the previous year.
All of this contributed to 186% YOY sales growth for the Rainbow Machine range.
Naked was even selected to feature in TikTok’s exclusive #ForYourPride off the back of the campaign.
Want to see for yourself? Check out some epic boldness here.
Outperformed all KPIs by at least 25%, most notably outperforming reach by 400% based on the results of the previous year.
All of this contributed to 186% YOY sales growth for the Rainbow Machine range.
Naked was even selected to feature in TikTok’s exclusive #ForYourPride off the back of the campaign.
Want to see for yourself? Check out some epic boldness here.
“Naked
is all about empowering people to be that little bit bolder in their everyday
lives and Communicator genuinely embody this ethos. We love the way they’ve
used their deep audience and platform expertise to shake up brand perceptions
and identify a new smoothie drinking occasion for us. Their platform-native,
influencer campaigns continue to ensure our brand awareness and advocacy go
from strength to strength.”
- Charlotte Ashburner, Head of Marketing
- Charlotte Ashburner, Head of Marketing
Feeling bolder? Want us to make some juicy content for your brand? Shout us!
︎︎︎hello@communicatorlondon.com
︎︎︎hello@communicatorlondon.com
“Naked is all about empowering people to be that little bit bolder in their everyday lives and Communicator genuinely embody this ethos. We love the way they’ve used their deep audience and platform expertise to shake up brand perceptions and identify a new smoothie drinking occasion for us. Their platform-native, influencer campaigns continue to ensure our brand awareness and advocacy go from strength to strength.”
- Charlotte Ashburner, Head of Marketing
Feeling bolder? Want us to make some juicy content for you? Shout us!
︎︎︎hello@communicatorlondon.com
VISIT US
Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
︎
Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
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©2022 All rights reserved
Privacy Policy︎︎︎
DEI Commitment︎︎︎
Part of the Captivate Group
©2022 All rights reserved