LAVAZZA: VOICY
Launching a new product on TikTok
︎︎︎Social strategy︎︎︎Influencer
︎︎︎Social content production
THE TASK
Lavazza asked us to help them launch their first of its kind product, A Modo Mio Voicy - a coffee machine with Alexa built in.
We were tasked with driving awareness on social channels and educating the 18-35 audience on the fact that you can now make an espresso just by using your voice!
Lavazza asked us to help them launch their first of its kind product, A Modo Mio Voicy - a coffee machine with Alexa built in.
We were tasked with driving awareness on social channels and educating the 18-35 audience on the fact that you can now make an espresso just by using your voice!
OUR SOLUTION
Using our Person Behind The Platform approach, we identified two audience segments - Tech/Gamers & those who are looking for a new coffee machine.
Given the complex message of the machine, we knew that story-telling was going to be key and what better way to reach these new audiences for Lavazza they by partnering with some of the best tech, gamer and lifestyle creators across TikTok and Instagram.
Each creator was tasked to bring to life the capabilities of the machine showing how it enhances their everyday life in a fun, engaging and authentic way.
Using our Person Behind The Platform approach, we identified two audience segments - Tech/Gamers & those who are looking for a new coffee machine.
Given the complex message of the machine, we knew that story-telling was going to be key and what better way to reach these new audiences for Lavazza they by partnering with some of the best tech, gamer and lifestyle creators across TikTok and Instagram.
Each creator was tasked to bring to life the capabilities of the machine showing how it enhances their everyday life in a fun, engaging and authentic way.
THE RESULTS
With 3 creators we were able to authentically reach new audiences for Lavazza and absolutely smashed the KPIs in the process. Reach KPI was overachieved by 59% and engagements by over 24% an expected ER % of 6% to just over 9%.
With 3 creators we were able to authentically reach new audiences for Lavazza and absolutely smashed the KPIs in the process. Reach KPI was overachieved by 59% and engagements by over 24% an expected ER % of 6% to just over 9%.
“Blending is a key concept at Lavazza, from blending coffee to blending cultures and communities. What we love about Communicator is the ability to blend our business priorities with the consumer need, increasing the relevance of our brands and ultimately helping us driving the business in the chosen direction.”
- Francesco Varvaro, Marketing Manager
- Francesco Varvaro, Marketing Manager
“Blending is a key concept at Lavazza, from blending coffee to blending cultures and communities. What we love about Communicator is the ability to blend our business priorities with the consumer need, increasing the relevance of our brands and ultimately helping us driving the business in the chosen direction.”
- Francesco Varvaro, Marketing Manager
Ready to get your audience talking?
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Say hi!
︎︎︎hello@communicatorlondon.com
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Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
︎
Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
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©2022 All rights reserved
Privacy Policy︎︎︎
DEI Commitment︎︎︎
Part of the Captivate Group
©2022 All rights reserved