HOW DO I GET MY BRAND’S CONTENT SEEN ON TIKTOK?
As it stands there’s no hard and fast rule for finding TikTok fame, and brands will often find themselves scrolling the app and wondering ‘how on earth did THAT get 2M views? Why didn’t my TVC cutdown do the same?’
At Communicator we know a thing or two about getting our clients’ content on that elusive For You Page 👀
Here are our FIVE tried and tested tips for getting your brand’s content seen on the social beast that is TikTok:
At Communicator we know a thing or two about getting our clients’ content on that elusive For You Page 👀
Here are our FIVE tried and tested tips for getting your brand’s content seen on the social beast that is TikTok:
1. FOLLOW THE TRENDS
Just like IRL, what’s trending or not trending can change overnight on TikTok. One minute you’re dancing in an owl costume to the hottest new track, the next you’re lip-synching along to reality TV’s latest iconic soundbite. And while keep up with these trends can be exhausting, it’s an absolute must for getting your brand’s content seen by the right people.
Just like IRL, what’s trending or not trending can change overnight on TikTok. One minute you’re dancing in an owl costume to the hottest new track, the next you’re lip-synching along to reality TV’s latest iconic soundbite. And while keep up with these trends can be exhausting, it’s an absolute must for getting your brand’s content seen by the right people.
Whether it’s the latest sound, filter or format, finding and using those trends (where relevant to your brand – no content for content’s sake, please) is the first key step in getting your content seen.
2. KEEP IT SHORT
Consumer attention spans aren’t what they used to be (or so our parents tell us) and keeping your brand’s content short and snappy is often the key to racking up the numbers on TikTok. And while the app continues to increase the length of their video offering, keeping your content precise and refined can work wonders for your brand’s view rates. We recommend aiming for the 12 second mark, but this varies audience to audience.
Brand content should aim to entertain and inform in those crucial first moments and be something your audience want to replay. The more replays you get, the more the views roll in, and the more your brand’s content gets pushed out to the right people.
Consumer attention spans aren’t what they used to be (or so our parents tell us) and keeping your brand’s content short and snappy is often the key to racking up the numbers on TikTok. And while the app continues to increase the length of their video offering, keeping your content precise and refined can work wonders for your brand’s view rates. We recommend aiming for the 12 second mark, but this varies audience to audience.
Brand content should aim to entertain and inform in those crucial first moments and be something your audience want to replay. The more replays you get, the more the views roll in, and the more your brand’s content gets pushed out to the right people.
“While keep up with these trends can be exhausting, it’s an absolute must for getting your brand’s content seen by the right people.”
3. NATIVE IS BEST
‘Don’t make ads, make TikToks,’ has been TikTok’s mantra since… forever. The thing is, they’re absolutely right. TikTok’s users aren’t there for the same experience as on TV, or even on Instagram. They don’t want to see your brand’s flashy TVC cutdown or your brand lockup. They want to laugh, be inspired, and, ultimately, share fun things with their friends.
Keep it low-fi and creator led, use the in-built text function for copy (it’ll work wonders for your video’s SEO) and take a brave step back from the ‘brand_guidelines.pdf’. Thank us later.
‘Don’t make ads, make TikToks,’ has been TikTok’s mantra since… forever. The thing is, they’re absolutely right. TikTok’s users aren’t there for the same experience as on TV, or even on Instagram. They don’t want to see your brand’s flashy TVC cutdown or your brand lockup. They want to laugh, be inspired, and, ultimately, share fun things with their friends.
Keep it low-fi and creator led, use the in-built text function for copy (it’ll work wonders for your video’s SEO) and take a brave step back from the ‘brand_guidelines.pdf’. Thank us later.
4. CTAs
Just like any platform, the more engagement your brand’s video garners, the more it’ll be pushed out to others. So, what are you doing to get people liking, sharing or commenting?
Adding a really quick CTA to your videos gives your viewers a reason to open up the comments. A simple one-word answer or emoji will get your brand’s content boosted up the algorithm and into the FYP of your consumer audience.
Just like any platform, the more engagement your brand’s video garners, the more it’ll be pushed out to others. So, what are you doing to get people liking, sharing or commenting?
Adding a really quick CTA to your videos gives your viewers a reason to open up the comments. A simple one-word answer or emoji will get your brand’s content boosted up the algorithm and into the FYP of your consumer audience.
5. BOOSTING
A video that followed all the above rules and more still might not be doing the numbers you want, but there is always a backup: cash.
Boosting your brand’s content is a sure-fire way of getting your content seen by the right audience, but as time goes on, this option is only going to get more expensive and app users are only going to get more wary. Still, if your budgets allow, there is no harm giving your content a lil boost now and then. We won’t tell anyone 😉
A video that followed all the above rules and more still might not be doing the numbers you want, but there is always a backup: cash.
Boosting your brand’s content is a sure-fire way of getting your content seen by the right audience, but as time goes on, this option is only going to get more expensive and app users are only going to get more wary. Still, if your budgets allow, there is no harm giving your content a lil boost now and then. We won’t tell anyone 😉
“‘Don’t make ads, make TikToks,’ has been TikTok’s mantra since… forever. The thing is, they’re absolutely right.”
Need more help? You’ve come to the right place. We’ve helped brands like Chicago Town, Naked and Hayu push their TikTok content to the next level – is your brand next?
Get in touch at hello@communicatorlondon.com to find out how!
Get in touch at hello@communicatorlondon.com to find out how!
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EC2A 4HJ
London
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©2022 All rights reserved
Privacy Policy︎︎︎
DEI Commitment︎︎︎
Part of the Captivate Group
©2022 All rights reserved