HAYU
Building hype for the most exciting Below Deck show yet through the lens of our audiences' favourite influencers.
︎︎︎Influencer Campaign
THE TASK
Hayu were launching a brand-new Below Deck franchise called Below Deck Adventure. We were tasked in raising awareness of the new show and drive subscriptions whilst showing how this show is different from the previous series.
This new series is Below Deck, but more adrenaline-fuelled and extreme than the previous shows. Taking this on-board we needed to ensure we targeted existing Below Deck and reality TV fans, but also casting the net wider to new prospective audiences who this type of show will appeal to.
Hayu were launching a brand-new Below Deck franchise called Below Deck Adventure. We were tasked in raising awareness of the new show and drive subscriptions whilst showing how this show is different from the previous series.
This new series is Below Deck, but more adrenaline-fuelled and extreme than the previous shows. Taking this on-board we needed to ensure we targeted existing Below Deck and reality TV fans, but also casting the net wider to new prospective audiences who this type of show will appeal to.
THE SOLUTION
Below Deck Adventure’s USP meant we needed highlight the extreme, high-octane nature of the show. We needed to keep our audience’s hearts racing with a suite of high-energy content designed to keep things amped up to 11.
We collaborated with adrenaline junkies and influencer personalities across TikTok and Instagram to create tongue-in-cheek ‘extreme’ content while streaming the trailer, either on their phone or on their TV. This laddered up to our campaign concept, ‘Stream At Your Own Risk’ which helped us to reach broad audiences and enabled us to create authentic content relevant to each influencers niche.
Below Deck Adventure’s USP meant we needed highlight the extreme, high-octane nature of the show. We needed to keep our audience’s hearts racing with a suite of high-energy content designed to keep things amped up to 11.
We collaborated with adrenaline junkies and influencer personalities across TikTok and Instagram to create tongue-in-cheek ‘extreme’ content while streaming the trailer, either on their phone or on their TV. This laddered up to our campaign concept, ‘Stream At Your Own Risk’ which helped us to reach broad audiences and enabled us to create authentic content relevant to each influencers niche.
THE RESULTS
We promoted the show by seamlessly fitting in our creative idea of ‘Stream at your own risk’ with each influencers personality to make it authentic to their community.
This suite of exciting content took engagement to a new level getting over 360,000 organic views, acheieving an engagement rate of over 11% and smashing our KPIs by 25%.
Are you a risk taker? Check out our content on Hayu’s channel here (if you think you're brave enough).
We promoted the show by seamlessly fitting in our creative idea of ‘Stream at your own risk’ with each influencers personality to make it authentic to their community.
This suite of exciting content took engagement to a new level getting over 360,000 organic views, acheieving an engagement rate of over 11% and smashing our KPIs by 25%.
Are you a risk taker? Check out our content on Hayu’s channel here (if you think you're brave enough).
Looking to build hype with your audience? Get in touch today.
︎︎︎hello@communicatorlondon.com
VISIT US
Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
︎
Zetland House
5-25 Scrutton St
Ground Floor, Units EFG
EC2A 4HJ
London
Terms & Conditions︎︎︎
Privacy Policy︎︎︎
DEI Commitment︎︎︎
Part of the Captivate Group
![]()
©2022 All rights reserved
Privacy Policy︎︎︎
DEI Commitment︎︎︎
Part of the Captivate Group
©2022 All rights reserved