CHICAGO TOWN

Authentically connecting with pizza lovers

︎︎︎Social strategy
︎︎︎Social content & production
︎︎︎C
ommunity management    
   

THE TASK

Chicago Town came to us to help them dial up their brand love on social. To do this, we had to build meaningful connections with pizza-lovers in the social spaces where they were highly engaged.
OUR APPROACH

Our mission was to put Chicago Town front of mind for our TikTok and Instagram audience. We used data and insight from our Person Behind The Platform approach to understand our audience's behaviour and identified platform trends which we knew they would find highly engaging. We used them to seed Chicago Town content into these joyful spaces.

THE RESULTS

We’ve already seen a massive step-change in Chicago Town’s activity and an outpouring of brand love from pizza lovers online. We grew Chicago Town’s SOV by 200%, expanded our TikTok audience by 60% in just 3 months and doubled their engagement rate on Instagram. 

We are still rolling out this activity, check back soon for more brilliant results.



                                                                                   















                                                                                   





































“We go to town on everything we do, and Communicator have helped us go to town on our social media content. Communicator understood our tone of voice and brand strategy, and have been able to drive reach and engagement by cleverly entertaining our pizza loving audience.”

- Rachel Bradshaw, Marketing Manager, Chicago Town


Ready for a new, culture driven level of brand love? Get in touch!

︎︎︎hello@communicatorlondon.com











Ready for a new, culture driven level of brand love? Get in touch!

︎︎︎hello@communicatorlondon.com




   


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London