CARTE NOIRE

Driving trial through social and audio

︎︎︎Strategy
︎︎︎Creative
︎︎︎Paid social
︎︎︎Audio partnerships






THE TASK

Carte Noire wanted to do something about their low conversion.

They needed to reach new audiences and get them to consider purchasing Carte Noire over the competition using a limited budget.

OUR APPROACH

We knew that when our audience tried Carte Noire they enjoyed it’s great taste. So with this in mind, our brief was to recruit and drive trial amongst an older online audience.

Podcasts were identified as a key channel for our target audience. The longer form audio format meant our audience would be in a relaxed and engaged mindset. Perfect for brand comms.

We created a branded Carte Noire podcast episode on The Standard Issue podcast - one which we knew our target audience enjoyed.

Once the podcast recorded and ready, we created content to amplify it on social as well as an Voice Assistant activation that give our audience the opportunity to sample the product.
THE RESULTS

We had an amazing 100% trial rate (and ran out of samples in just 15 days!) and over 3 million  impressions.

Our podcast went down a treat with just under 5,000 listens to the episode with a 94% listener retention rate.



                                                                                   















                                                                                   































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Got something you want to shout about? We’d love to help!

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